Sunshine  of Alicias Life

2015 July  , Alicia  get a professional request to connect in linkedin with a guy who is based  in Alabama interested to know whether she can consult his company   am interested  for building strategy document for their brands . Had no clue how will this professional request alter her  life completely .

Though she have accepted the request after 3 months in September  .. He came as a Storm in her life , swept her away in every way . Fell in love with this unknown  person without even meeting him . He became the centre of her life . He became her life , every step , every moment , every breath she  took and taking is to do with him . She  asks herself  have” I met you before “? Do  I know  you ? This feels so right? This feels like I am home ,  I know him for years . I dont love him for anything particular . I love him and accept him the way the way he is and the way he is not .  Opportunities come time a dozen every day and   it does make her  think why can’t she  move on from this guy , what does hold her  to be so deeply involved with him ?she cant  get an answer . So she have stopped asking this question to herself , completely .

It sounds weird . He wakes  up every morning  in her thoughts , She  closes  her  eyes seeing him in the night .   She  enjoy whatever moments she  get with him , she  capture them in her heart  and cherish them she loves to argue with him ,read with  him fight with  him as well as strict with him . She loves to disagree with him , and agree with him , so does he .Its completely  Paradoxical .

There is deep friendship where they  stand for each other. Never thought someone will come in her life and give her  smile and pain together in this format .

The day she  kissed him for the 1^st time it seemed like she  have kissed him before, the lips the  saliva all felt like she  knows  it I have felt it before. When she  made Love to him it seemed like being one .

Today  all the moments which she  gets  with him she  cherishes it .   

Business is like a Rubik Cube

Everyone knows what a Rubik's Cube is. You, know the puzzle that you have to try to solve by getting all the colours on the same side. Some people have dedicated their lives to solving them. Others have become professional cubists. Still others spend years just trying to solve one side But the interesting thing is that the Cube is an allegory for life.

So an effective framework for differentiating a business’s value should start with a powerful positioning statement: a memorable, impactful, concise sentence that tells people what you do, how you are different and what value you will provide to them. If your salespeople are not able to deliver this top-line sales pitch - and have the recipient understand it in the time it takes to go up two flights on an elevator - it is not effective and needs to be redeveloped.

In the instance where the elevator gets stuck or the ride simply takes longer than it should, your salespeople should also be armed with fact-supported differentiating messages to further persuade, if necessary. These pointed, concise, powerful statements must support the corporate positioning statement and help to prove its viability and legitimacy. These assertions should be no more than one sentence each. Behind each of these messages must be supporting proof points to legitimize each key claim. The key is to have several layers of ammunition to prove your business’s worth to a potential client and to make your product or service stand above the competition’s.

Following each key message and its supporting proof points should be a customer value statement (or value proposition). This one or two sentence statement clearly articulates to the potential customer what value your product or service will offer them.

Positioning Statements – top line business message designed to stake a claim in the industry and position how customers should perceive the company.

· For example:

– We are the world’s largest…

– Our company provides senior citizens with the cheapest…

Key Messages – Differentiating claims based on the business or its key products, services, etc.

· For example:

– Our XYZ product is used today by 67 of the Fortune 100 companies.

– Each member of our management team has successfully launched an initial public offering (IPO).

Value Propositions – Statements describing customer value based on the claims made by key messages and positioning statements.

· For example:

– With key message: Our XYZ product is used today by 67 of the Fortune 100 companies.

§ Value proposition might be: You can feel assured that our technology is proven and will work as described.

– With key message: Each member of our management team has successfully launched an initial public offering (IPO).

§ Value proposition could be: Your money is being put into the hands of a company led by entrepreneurs with a history of success.

This type of “messaging hierarchy” is essential in business, unless you are taking a lowest-cost provider position. This is especially true in the business-to-business marketplace, where the value of products and services is not always apparent.

With a complete messaging framework established, an organization has the ammunition needed to effectively differentiate itself from the competition when competing for clients, new hires and leveraging in public relations news copy.

Merry Christmas &Happy New Year to All !!!

Brand management: “LET US CONSIDER ALL OF US AS HUMANS

Brand management: “LET US CONSIDER ALL OF US AS HUMANS: A little child playing cricket with brother and his friends !! Suddenly Mama calls , “Jhupa come up your friends from school is here t...

“LET US CONSIDER ALL OF US AS HUMANS

A  little  child playing cricket with brother and his friends !! Suddenly Mama calls  , “Jhupa come up your friends from school is here to play with you . Jhupa the little girl sulks and then  here she goes to  play  with girls “Doctor game with Barbie doll ! That s  how we all grew up juggling between where do we stand today in terms of society !!Though I did both , played cricket as well as played with Barbie Doll !! The art of  multithinking &Multitasking starts  up from the age of 5 . where you see you mother  doing 10 things at the same time  and we  replicate the same , as well as take positives of Father

In todays scenario we have more and more woman reaching the C level position in organization and managing life , family , husband all of that together , all his possible !!

IIGlobal a company who recognizes talents and provides a platform for only C level woman and Entrepreneurs to come close an network with each other as well as give them the recognition in a form of award . This year  the 3^rd edition of Woman leaders  Conference held in Mumbai on 8^th and 9^th of Dec at the prestigious Taj Mahal Hotel Mumbai !!

Two days of  discussion , exchanging of notes , challenges  etc , But to consider today the I way I look at it ! Both Men and Women  has equal role to play in any environment  , be it your office , home , social life , business etc , So we need to seek this as an opportunity to make the best  of both the genders ! “LET US CONSIDER ALL OF US AS  HUMANS “ NOT ONE AGAINST THE OTHER , IT IS ONE WITH THE OTHER .

So few woman were recognized in the 3^rd edition  of Women Leader Conference . Fortunately I was one of them .

I have won  the Best Runner up award in the Woman Consultant Category  -2011

Here are few pics of the Event as well as the award .

Anuradha  Challu -Director -HR PEPSICO  INDIA REGION

Shweta Shukla  -Associate Director &Head External  Relations

Where do we Begin -Guerrilla Marketing !!

If there’s any correct time to start, it’s right now. If there’s any proper place, it’s right where you are. You’ll never feel you are completely ready, so you may as well begin immediately.

If there’s any secret to be learned, it’s the secret of taking action and never stopping. You’ve heard Diana Ross sing when she was a member of The Supremes. Hear now what she says about taking action: "You can’t just sit there and wait for people to give you that golden dream; you’ve got to get out there and make it happen for yourself."
It’s wise to think of your marketing the same as you think about your rent. You pay it and never think twice. It’s also wise to think of your marketing as breathing. You couldn’t exist with only one breath, or even two or three. Don’t think you’re going to attract a new customer with only one effort, or even two or three. You keep breathing and stay alive. You keep marketing and stay profitable.

Many business owners realize the simplicity of marketing, but just don’t know where they should begin. Analysis paralysis stops them in their tracks. So many tasks. Where to start? So they don’t start. They know what they must do, but don’t really have a plan, so they make disconnected efforts to achieve a hazy goal. When they don’t see encouraging results right off the bat, they lose confidence, if any existed in the first place.

Michael Eisner, chairman and CEO of Disney, and the man who propelled it to undreamt of success, says, "At a certain level, what we do at Disney is very simple. We set our goals, aim for perfection, inevitably fall short, try to learn from our mistakes, and hope that our successes will continue to outnumber our failures." There’s nothing Mickey Mouse about that kind of philosophy -- because it embraces mistakes as part of the process.

The marketing world has changed because it has shrunk rather than expanded. Again, credit technology for the shrink job, accomplished not as much by the jet as the net. Marketing has also become a lot more technical. But that doesn't mean you have to be technical -- because technology has met you more than halfway by becoming much easier to use and even easier to pay for.

Guerrillas welcome the changes as much as they welcome the status quos. They are fully alert to what has changed and what must never change. They know well the difference between change and improvement. Analysis paralysis is a condition that has been eliminated in their world.

Humour appeal in advertising

Humour generates feelings and pleasure and for this reason it has a potential for the feeling to become associated with the brand and affect consumer attitude towards the brand and probably its image . Humour can also affect information processing by attracting attention ,improving brand name recall , creating a pleasant mood and reducing the chances of counter arguing. The positive side of humour ads can be summed up on the following points
1)Humour attracts attention

2)Humour can help increase ad message retention

3)Source credability can be enhanced by humour

4)Humour may diminish the counter argument  because  it distracts audience  from making cognitive  responses