Wednesday, March 30, 2011

Difference between Advertising &Marketing

You will often find that many people confuse marketing with advertising or vice versa. While both components are important they are very different. Knowing the difference and doing your market research can put your company on the path to substantial growth.
Let's start off by reviewing the formal definitions of each and then I'll go into the explanation of how marketing and advertising differ from one another:
Advertising: The paid, public, non-personal announcement of a persuasive message by an identified sponsor; the non-personal presentation or promotion by a firm of its products to its existing and potential customers.
Marketing: The systematic planning, implementation and control of a mix of business activities intended to bring together buyers and sellers for the mutually advantageous exchange or transfer of products.
After reading both of the definitions it is easy to understand how the difference can be confusing to the point that people think of them as one-in-the same, so lets break it down a bit.
Advertising is a single component of the marketing process. It's the part that involves getting the word out concerning your business, product, or the services you are offering. It involves the process of developing strategies such as ad placement, frequency, etc. Advertising includes the placement of an ad in such mediums as newspapers, direct mail, billboards, television, radio, and of course the Internet. Advertising is the largest expense of most marketing plans, with public relations following in a close second and market research not falling far behind.
The best way to distinguish between advertising and marketing is to think of marketing as a pie, inside that pie you have slices of advertising, market research, media planning, public relations, product pricing, distribution, customer support, sales strategy, and community involvement. Advertising only equals one piece of the pie in the strategy. All of these elements must not only work independently but they also must work together towards the bigger goal. Marketing is a process that takes time and can involve hours of research for a marketing plan to be effective. Think of marketing as everything that an organization does to facilitate an exchange between company and consumer.

Friday, March 4, 2011

What is ‘partition’? Just a division between two parts of anything, or something which, for a change, might draw our attention because living itself is nothing but such a wide partition spread out between life and death! And this truth becomes even more evident, if you can experience how it feels to be separated, of course much against your will and wish from your land, values, principles, families, friends, and from everything, everyone you love in order to survive, at least, if not live the fullest.

That’s why; partition is probably life’s one of the most traumatic shakeups, which challenges one’s survival, immediately, where the person’s sex, caste, creed, colour, religion, etc. remain simply inconsequential.

Though a partition sends away one’s life to astray with utmost disdain and ruthlessness and impacts lives of men and women alike; still it affects and, to some extent, infects the women’s health and psyche, bringing unthinkable and unbearable pain and agony to them.

As a matter of fact, what Nita, her mother and her sister had gone through – as picturised in the movie ‘Meghe Dhaka Tara’ – by falling prey to the evils of the partition of India is not at all an alienated phenomenon to the women of today who also delve deeper into such feelings and pathos in their respective lives, thanks to many partitions and borders which they need to break... to go beyond. Either being different from Nita, her mother and sister or being totally indifferent even towards self.

When all that happens somewhere, sometimes, unnoticed, Sharmila Maiti thought of getting behind the lens to let her, as well as every woman’s senses mingle with ours. And, since 2010 incidentally happens to be the 50th year of the movie ‘Meghe Dhaka Tara’, Sharmila chose to salute and commemorate this masterpiece of Late Ritwick Kumar Ghatak in her own parlance of cinema, which would go BEYOND BORDERS.

BEYOND BORDERS is not just a typical documentary film having a retro-effect to talk aloud in Ritwick’s language; instead, it’s the docu-fiction by a today’s Nita whom we rather know as Sharmila.

Not to mention, BEYOND BORDERS was already selected for International Conference of Cinema 2010 in February. It was also screened as the inaugural film at International Womens’ Day film festival in Kolkata and Pune. It was selected for Haryana International Film Festival too. And now, it is going to be screened at Kolkata Film Festival 2010 – the biggest non-competitive film festival in the world. It has also earned the brownie points from the Indian select for Venice Film Festival.

Given this, the DVDs of BEYOND BORDERS are about to be launched soon. These DVDs comprise of priceless and never-before-heard interviews of the three actresses: Supriya Devi, Gita Dey and Late Gita Ghatak (who went to her heavenly abode shortly after the shooting, so Sharmila’s film captured the last days of this cult Rabindra Sangeet singer & actress), making of the film and some interesting tidbits. Thus, for the reason obvious, each of the DVDs is going to be a pride and prized possession or collector’s item to the connoisseurs of movie and entertainment.

So, go BEYOND BORDERS notwithstanding every partition in life, for, the name of the game is ONLY survival, and '…still we survive'!